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We-- when I was brought in, I was asked by the board to make sure that Canopy is a multiyear growth story with a course to profitability, right? So for me, work one was to make sure that we had the proper result appearing of our manufacturing assets as well as not have a lot of empty shells or SKU stocking out at retail in Canada.
I inquired to increase high quality so that we can boost consumer pull over time, which consists of the THC part, and also the group has actually reacted well, but it takes a while for that to pull-through at retail. So you're not even necessarily seeing the results of the job that we've done on shelf, at a retail yet (awnings and canopies).
That work is still in progress. building canopy. And also as Mike discussed, we intend to have some things to discuss on our following incomes telephone call. And also so-- as well as after that finally, I additionally inquired to not construct stock to ensure that we might have more eye-catching gross margins if we placed extra throughput via our plants, yet we would simply be developing supply.
I think from below is where-- we have some work to do. As well as Mike, I 'd like you to possibly go through a build in your mind where we finished in the quarter from a General Practitioner perspective approximately approximately our margin target.-- Principal Financial Officer Yeah, I think really looking at the 7% gross margin reported in the quarter, I think it's very easy to bifurcate out between volume effects on lower manufacturing volume versus phenomenal tasks that return to implementation.
As well as when you adjust for that as well as look purely at what ought to have occurred for the quarter simply based on those effects, that brought us to around 17% or 18% margin for the quarter. As well as we believe that's a good proxy of what to anticipate over the following quarter or two.
The various other thing that dragged our margin down is really simply executional things. So getting our pack dates right, so that we can ship product with adequate rack life prior to it mosts likely to the district (business canopy). There were some manufacturing obstacles in regards to getting the phasing of manufacturing lined up as if allowed us to attend click now to appropriate rack life.
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Which's where the complexity of our operation comes into play, and this is where the SKU justification is actually giving us with a much simpler structure to run our supply chain off of. So my view is when you look at the supply chain in Smiths Falls, we plainly have a large-scale center.
-- BMO Funding Markets-- Analyst Thanks. Very helpful. Your next concern originates from Andrew Carter from Stifel. Please go on.-- Stifel Financial Corp.-- Expert Greetings. I just desired to ask in kind of seeking the amendment with Acreage. I value the possible reduction in dilution for Cover and also the disadvantage protection right here.
market, listed below your type of 10% to 15%. I guess offered the passion by Cover in going after other alternatives along not much job done to date by Property, could you help us understand the step-by-step commitment here of a minimum of $87.5 million versus kind of allowing this contract run its course as well as possibly having full versatility to pursue various other options? Thanks.
They have an actually strong strategy to remedy those shortcomings, as well as we feel respectable about that strategy. I would certainly likewise say, Andrew, that the initial deal left extremely little wiggle space in terms of outs. Therefore it wasn't as straightforward as letting it play out and strolling away. It was really the challenge for us as heavy duty shelter canopy well as for the Property group was to actually recraft a deal that would certainly provide the optimum-- the highest probability of success due to the fact that the other circumstance where they they sort of hopped along wasn't palatable to Property and also their shareholders or Canopy and also our shareholders.
upon permissibility which incidentally I assume, is coming quicker than plainly, individuals thought it would certainly perhaps a year back. And also we're already seeing the advantage of having our brands in the U.S. market, and also I can not wait to get our 2.0 products on the market. So I believe it was I assume it was the way to create a genuine victory out of the original setup that we had with Property. awning supports.
-- Analyst Thanks. I'll pass it on. Your next concern originates from Bryan Spillane from Financial Institution of America. Please proceed.-- Financial Institution of America Merrill Lynch-- Analyst Hey. Good early morning every person.-- Ceo Hey Bryan.-- Bank of America Merrill Lynch-- Expert I wished to follow-up on Vivien's inquiry earlier almost worth and pricing.
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So taking share from the immoral market? And afterwards just how much of that may be balanced out from a trade below the more value-added item into the value heavy duty car shelter segment? So I'm simply try to get an understanding of simply what that compromise may be between obtaining share however also potentially it cannibalizing your existing service?-- Ceo Yeah, so like it's a weird sector when you consider that.
I believe we're just stating we're taking share of the worth market that already exists. I likewise assume that we remain in our infancy as a market, Bryan, in regards to trading customers up as well as speaking with them about the differences in-- this isn't-- there's been a great deal of conversation on the cannabis room regarding does it wind up being a commodity business? Well, this isn't-- we're not purchasing automobile parts right here.